Managing cold email campaigns at scale requires multiple mailboxes, domains, and proper DNS configurations (DMARC, SPF, DKIM). A single account like Gmail isn’t enough for sending thousands of emails monthly without deliverability issues. The solution? Distributing emails across many mailboxes (inbox rotation) to protect sender reputation and avoid spam filters.
There are two main approaches:
For high-volume campaigns (100,000+ emails/month), automation saves time and reduces costs. Manual setups might only suit small-scale campaigns or teams with specific technical needs.

Mailforge is a shared cold email infrastructure designed to simplify and scale your email outreach. It enables users to set up hundreds or even thousands of domains and mailboxes with streamlined automation. Forget the hassle of manually configuring DNS records - Mailforge gets your infrastructure up and running in minutes. It handles SPF, DKIM, DMARC, and custom domain tracking automatically, ensuring full authentication. Let’s dive into how Mailforge handles high-volume needs.
Mailforge offers unlimited mailboxes, allowing you to scale from 10 accounts to over 200 without running into arbitrary limits. Its scalable email infrastructure works by distributing your mailboxes across a network of businesses, much like Gmail or Outlook - but tailored specifically for cold outreach. Need to expand? Bulk management features make it easy to update DNS records for multiple domains in just a few clicks. Here's a cost comparison: setting up 200 mailboxes with Mailforge costs $484 per month, while Google Workspace charges $1,680 per month and Microsoft 365 comes in at $1,200 per month.
Mailforge isn’t just about scale - it’s built to optimize deliverability. The platform uses a shared IP pool fine-tuned for cold email sequences, not general-purpose corporate emails. Combined with automated DNS setup and features like SSL and domain masking, it safeguards your sender reputation even as you scale. It also includes tools to calculate how many domains and mailboxes you’ll need to handle your contact volume while staying under spam filters. This is especially important when rotating sends across multiple accounts, keeping each mailbox within the recommended range of 20–50 emails per day.
Mailforge simplifies operations with multiple workspaces to manage different projects or clients. It’s compatible with any sending software via standard SMTP/IMAP connections, so you can integrate Mailforge mailboxes with your favorite cold email tool - no vendor lock-in required. Plus, you can manage all your domains from a single, centralized dashboard. These features make Mailforge a powerful solution for high-volume, scalable outreach.
Mailforge simplifies mailbox creation and DNS management through automation, but manual setup is a different story - it demands a lot of time and technical know-how. You’re responsible for configuring domains, mailboxes, and DNS records like SPF, DKIM, and DMARC. While this approach gives you direct control, it comes at the cost of significant effort and time.
Scaling manually is a slow and labor-intensive process. Unlike Mailforge's automated system, every domain requires individual configuration of SPF, DKIM, and DMARC records - a task that can take hours per domain. For example, one team spent three months setting up 24 Gmail accounts. They started with 12 accounts, then added six more every four weeks after completing a warm-up phase. If you’re scaling to 200 or more mailboxes, be prepared for months of setup time and continuous monitoring. This drawn-out process not only delays deployment but also complicates deliverability management.
When you handle manual setup, ensuring good deliverability falls entirely on your shoulders. Misconfigured DNS records can harm your sender reputation, making this a critical task. Using Gmail or Google Workspace for sending emails provides better deliverability compared to third-party SMTP servers. However, every mailbox needs to be carefully warmed up. This can take weeks for low-volume sending and months for high-volume campaigns. Many teams even keep extra warmed mailboxes ready as backups to replace underperforming accounts quickly, adding extra layers of preparation and effort.
Manual management is time-intensive by nature. You’ll need to set up SMTP/IMAP credentials, monitor the reputation of each mailbox, and juggle multiple dashboards. All of this eats into your team’s efficiency, making it harder to focus on other priorities.
The financial side of manual setups isn’t cheap either. Managing 200 mailboxes with Google Workspace runs about $1,680 per month, while Microsoft 365 costs around $1,200 per month. And that’s not even counting domain registration fees or the labor required for configuration and ongoing maintenance.
Mailforge vs Manual Setup: Cost and Efficiency Comparison for 200 Mailboxes
Deciding between Mailforge and a manual mailbox setup boils down to how you prioritize time, cost, and control. Each option comes with its own set of trade-offs, particularly in areas like scalability, deliverability, operational efficiency, and budget. Here's a side-by-side comparison to help clarify these differences.
| Factor | Mailforge | Manual Mailbox Setup |
|---|---|---|
| Scalability | Quickly create hundreds of domains and mailboxes with automated DNS setup and bulk provisioning. Ideal for high-volume operations. | Each domain and mailbox must be configured individually, making scaling to 100+ mailboxes a weeks-long process. |
| Deliverability | Optimized for cold outreach with features like automated warm-up, domain masking, and SSL management. | Offers complete control over DNS and IP management, but errors can lead to blacklisting. Manual warm-up takes 3–4 weeks per inbox. |
| Operational Efficiency | Automates DNS, SSL, and mailbox provisioning. Setup takes just 5–10 minutes, with seamless integration into sending tools. | Setup and maintenance are labor-intensive, requiring hours for tasks like configuring DKIM, SPF, and DMARC for each domain. |
| Cost | $2–$3 per mailbox per month. For 200 mailboxes, that's about $484/month, with shared infrastructure reducing extra costs. | Google Workspace: $1,680/month for 200 mailboxes; Microsoft 365: $1,200/month. Additional costs include domain registrations, SSL certificates, and manual labor. |
The table shows a clear contrast in speed, cost, and efficiency between the two approaches.
Manual setups offer complete control over domain and mailbox configurations, which can be essential if you require custom infrastructure adjustments or want to avoid relying on a specific platform. However, this level of control comes with significant downsides: it demands a lot of time, incurs higher ongoing costs, and increases the risk of mistakes. Misconfigurations can harm your sender reputation and necessitate a lengthy, detailed warm-up process for mailboxes.
For high-volume operations, the numbers speak for themselves. Mailforge can save you approximately $1,200/month compared to Google Workspace and about $716/month compared to Microsoft 365 for managing 200 mailboxes - all while minimizing operational complexity. Manual setups might only make sense if you have very specific technical needs and the in-house expertise to handle the ongoing management. These factors are crucial when evaluating the impact of integration choices on large-scale cold email campaigns.
When deciding between Mailforge and manual configuration, it all comes down to balancing resources, scalability, and your specific campaign needs. The comparison table above provides a quick overview of the strengths and challenges of each approach.
If your campaigns involve sending fewer than 10,000 emails per month and you're working with a tight budget (under $50 per month), manually setting up a couple of Google Workspace mailboxes could work - provided you have the expertise to handle DNS settings and warm-up processes. This approach gives you full control but requires a significant investment of time and technical know-how.
For U.S. businesses running high-volume campaigns (100,000+ emails monthly), manual management becomes far more complex. At this scale, you’d need around 200 mailboxes to maintain good deliverability, which translates to weeks of setup and much higher costs. On the other hand, Mailforge automates the entire process, saving time and reducing costs. For example, managing 200 mailboxes with Mailforge costs approximately $484 per month - a clear advantage for large-scale operations.
High-growth startups and agencies, in particular, stand to gain the most from automation. As Isabella L., Founder of Let's Fearlessly Grow, shared:
"Operating in a high-growth startup environment requires speed, scalability, and operational efficiency. We needed to build an outbound motion that didn't break as we scaled - and Mailforge gave us that foundation".
Mailforge’s shared IP pool and built-in deliverability tools also help reduce risks like domain blacklisting, which can occur with manual misconfigurations.
While manual setups might work for small-scale operations, they quickly become unsustainable as outreach grows to thousands of contacts weekly. By choosing the right approach based on your campaign size and goals, you can ensure strong deliverability and efficient operations.
Mailforge streamlines high-volume cold email campaigns with features like automated DNS setup, top-tier deliverability, and the capability to set up and manage multiple domains and mailboxes in just minutes. These tools allow you to scale your outreach efforts effectively without sacrificing performance.
By incorporating SSL and domain masking, Mailforge boosts both security and branding. Plus, its compatibility with any email-sending software ensures smooth integration into your current workflow. Whether you're running a startup, managing an agency, or leading a large enterprise, Mailforge is built to cater to businesses of all sizes.
Mailforge simplifies email deliverability and safeguards your sender reputation by automating the configuration of DMARC, SPF, and DKIM records. This ensures your emails align with established industry standards, reducing the risk of deliverability issues. Its scalable, distributed email infrastructure is specifically built to handle high-volume cold outreach while maintaining reliability.
On top of that, Mailforge offers features like bulk DNS updates, SSL and domain masking to bolster security and privacy. These tools are designed to support effortless scaling, helping you protect your sender credibility and boost the performance of your email campaigns.
Setting up mailboxes manually can become a real headache when you're trying to scale large cold email campaigns. It takes a lot of time and effort to configure each domain and mailbox one by one. Plus, the more manual the process, the greater the chance of making mistakes - mistakes that can hurt your email deliverability and drag down your campaign results.
That's where automated tools like Mailforge come in. They take the hassle out of the process by letting you spin up hundreds - or even thousands - of domains and mailboxes in just minutes. With features like automated DNS setup, SSL and domain masking, and bulk updates, Mailforge helps you build an email infrastructure that's not only scalable but also fine-tuned for top-notch deliverability.